Annie’s Bakery is a family-owned business that makes creative and delicious cakes and pastries.
They first started when Annie and her mother began selling home-made treats outside of their house. Their cute aesthetic, genuine hospitality, and freshly baked products led to their current success today.
MOOD BOARD
Whimsical Homemade Wholesome
Imagery: Fun, cute drawings represent the company’s origins: Annie as a young girl selling pastries with her mother.
Typography: A typeface that looks handwritten can portray a homemade aesthetic.
Color Palette: Annie’s favorite color is pink; the dark and light versions were chosen to contrast with each other and a soft blue was selected to represent calmness and stability.
I explored some different typeface options until I came across a few that I liked.
I selected this typeface, Lily Script One, and made some of my own customizations to it.
