Fork It is a restaurant that started when a group of culinary students started delivering home-cooked meals to other students on campus.
As they got bigger, they wanted their company to look more professional, while maintaining the fun, college-campus vibe that they started with.
MOOD BOARD
MODERN FUN TRUSTWORTHy
This mood board communicates a sense of direction for the brand.
Imagery: Some of the images have simple and sleek designs, while others are more fancy.
Typography: A sans serif typeface with a consistent stroke width can help portray stability and modernity.
Color Palette: Lighter shades of blue are soft and friendly, but we also wanted a darker shade to contrast with it and to convey a sense of confidence and professionalism.
I sketched out a few designs for potential monograms, symbols, and logotypes.
I refined some of the ones I liked the most.
I chose this version and applied the brand’s colors to it.
The logo creates a fork using the negative space of the spoons and knives.
As I started the packaging, I designed this pattern to use as a texture.
The random assortment of items is intended to make the brand more fun!
I added a sparkling water product line for the company and created this animated advertisement in After Effects.