Package Design Process
Dive into the creative process behind Hydro Rush, where bold colors and dynamic visuals come together to create the final design.
Reference images are gathered from existing sports drink brands for inspiration.
The Hydro Rush name is used to generate a range of AI-assisted logo concepts.
After selecting a strong monogram direction, different typefaces are explored to refine the overall look.
The design is vectorized in Illustrator using gradient colors to create a sleek, premium finish.
Additional visual elements are assembled on a label template to create the final design.
The label is wrapped around a 3D model of a plastic bottle.
