We provide top quality skin care products to people who want to improve their night-time skin care routine.
Although we specialize in night care, our brand is great for anyone who enjoys a darker aesthetic for their bathroom.
MOOD BOARD
LUXURIOUS MYSTERIOUS CALMING
These three words describe the company’s desired attributes and a mood board was put together to create a sense of direction moving forward.
Imagery: These images are meant to show a prestigious nature to the brand, while evoking a sense of mystery and tranquility.
Typography: A thin, serif typeface can help portray elegance.
Color Palette:
Off-Black: Represents authority and luxury. Creates a sense of professionalism and prestige for your products.
Yellow: Gives the brand some vibrancy and looks similar to gold, which can symbolize wealth.
Purple: Spirituality and mystery. Makes the company look more unique and sophisticated, while giving it some personality as well.
I experimented with a few typefaces and attempted to customize the logotype with a symbol.
Here’s where we landed with the logo’s symbol.
Several color combinations were tested using the company’s brand colors.
The symbol was isolated and I created a monogram as well.
I implemented the logo into this stylescape to help further communicate where the brand is going.
For the packaging, I close-cropped the symbol to simulate a background texture and positioned it in a way that divided the words in half.
I also added a gold trim as a subtle contrasting element to the other graphics.
